TOOY is a brand established by Valeria Giacomozzi & Valerio Tidei. Inspired by the idea of creating highly propositive
products in the decorative lighting panorama – either style- and concept-wise – TOOY offers a variety of
lighting types, combining materials and finishes chosen with a keen eye to current trends, which
make its products suitable to both the private and ther contract sectors.
Balancing traditional art forms to continuous research and experimentation, TOOY creates unique and
recognizable products, able to meet the needs of a market segment particularly attentive to taste and
originality. The artistic direction of Corrado Dotti has given the brand a unique and recognizable style thanks to a
wide variety of materials, sophisticated shapes and finishes.
TOOY lamps are decorative elements with a strong aesthetic sense - simple in apparence, though highly
sophisticated - which give an added value to any ambience in which they are used.
Its collections offer a complete range of fittings, unique and with a strong identity, to fully satisfy the different
markets’ needs. In addition to the strong decorative character of its products and to the particular and
elegant image of the brand, an important added value is given by the typically Italian craftsmanship of the
manufacturer and the precious raw material used for the production.
A blend of winning elements that have historically distinguished the tradition of “Made in Italy” throughout the world.
Products made to perfection, preserving the culture of “well done” and the passion for light.
Innovative apparels that “tell a story” of light; product of a strong workmanship which permeates each and
every one of TOOY items, transferring their essentiality to the ambience surrounding them.
TOOY keeps working to combine light to useful and functional design, immersing itself in its environment,
taking advantage of a long family history and exploring the never-ending possibilities of our everyday spaces.
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